Since every cause needs “Awareness,” here are my picks for management speak to camouflage the bloody obvious:
5. Events per second
Log Management vendors are still trying to “differentiate” with this tired and meaningless metric as we pointed out in The EPS Myth.
4. Thought leadership
Mitch McCrimmon describes it best.
2. Does that make sense?
The new “to be honest.” Jerry Weismann discusses it in the Harvard Business Review.
During the recent SOPA debate, so many self-described “country boys” wanted to get the “nerds” to explain the issue to them; as Jon Stewart pointed out, the word they were looking for was “expert.”