Does Big Data = Better Results? It depends…

If you could offer your IT Security team 100 times more data than they currently collect – every last log, every configuration, every single change made to every device in the entire enterprise at zero cost – would they be better off? Would your enterprise be more secure? Completely compliant? You already know the answer – not really, no. In fact, some compliance-focused customers tell us they would be worse off because of liability concerns (you had the data all along but neglected to use it to safeguard my privacy), and some security focused customers say it will actually make things worse because we have no processes to effectively manage such archives.

As Micheal Schrage noted, big data doesn’t inherently lead to better results. Organizations must grasp that being “big data-driven requires more qualified human judgment than cloud-based machine learning.” For big data to be meaningful, it has to be linked to a desirable business outcome, or else executives are just being impressed or intimidated by the bigness of the data set. For example, IBMs DeepQA project stores petabytes of data and was demonstrated by Watson, the successful Jeopardy playing machine – that is big data linked clearly to a desirable outcome.

In our corner of the woods, the desirable business outcomes are well understood.   We want to keep bad guys out (malware, hackers), learn about the guys inside that have gone bad (insider threats), demonstrate continuous compliance, and of course do all this on a leaner, meaner budget.

Big data can be an embarrassment of riches if linked to such outcome.   But note the emphasis on “qualified human judgment.”   Absent this, big data may be just an embarrassment. This point underlines the core problem with SIEM – we can collect everything, but who has the time or rule-set to make the valuable stuff jump out? If you agree, consider a managed service. It’s a cost effective way to put big data to work in your enterprise today – clearly linked to a set of desirable outcomes.

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