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Finding an Application of Analytics to ‘Big Data’ in your own backyard


Back in January, I said that the use of sophisticated analytics as a business and competitive tool would become widespread. Since then, the number of articles, blogs and announcements relating to analytics has increased dramatically: an internet search for the term ‘Business Analytics’ using Bing yields over 47 million hits. Smart Analytics (an IBM term) shrinks that number to approximately 12.3 million hits. If we change the search term to ‘Applied Analytics,’ the number decreases to a little less than 7 million hits.

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